About
The difference between comfortable and not is often two millimetres.
Cron Renown is a small made-to-measure lingerie atelier in Naruto, on the Tokushima coast of Shikoku. We make bras, panties and bralettes one piece at a time, starting from your own numbers instead of a size chart, because standard sizing leaves a lot of bodies unserved and well-made seamless construction is hard to find once you step outside it.
Every order begins with a conversation and a seven-point measurement guide. The band does most of the supporting, cup shape matters more than cup letter, and the gap between a comfortable bra and an uncomfortable one can come down to two millimetres in the wrong place. We work with a short list of microfibre and stretch-lace fabrics picked to hold their shape and softness through regular washing, and we would rather tell you plainly what a piece can and cannot do than promise a fit before we have your measurements.
An order runs in a few clear steps. You write to us, we talk through what you need, and we send the measurement guide and a swatch card by post. Once your numbers are back and checked, a 50% deposit confirms the order; the remaining 50% is due before the piece ships. Cutting and sewing take place in Naruto, and we keep your measurements on file for two years so alterations and re-orders do not start from zero.
What makes it different
- Seamless where it countsRaised seams are kept to a minimum and elastic edges are flat-locked instead of stitched on top, so very little shows under clothing.
- Cut to your measurementsEvery piece starts with your numbers, not a size chart. We take seven measurements before cutting a single panel.
- Fabrics chosen for all-day wearWe choose soft microfibre and four-way stretch lace for all-day wear: nothing scratchy, and fabrics picked to stay smooth through regular washing.