Cron Renown
♪ Soft where it matters most ♪
♪ Cut for the body you have ♪
♪ Made to sit flat, made not to pull ♪
♪ Wear it and forget it ♪
The difference between comfortable and not is often two millimetres.
Cron Renown is a small made-to-measure lingerie atelier in Naruto, on the Tokushima coast of Shikoku. We make bras, panties and bralettes one piece at a time, starting from your own numbers instead of a size chart, because standard sizing leaves a lot of bodies unserved and well-made seamless construction is hard to find once you step outside it.
Every order begins with a conversation and a seven-point measurement guide. The band does most of the supporting, cup shape matters more than cup letter, and the gap between a comfortable bra and an uncomfortable one can come down to two millimetres in the wrong place. We work with a short list of microfibre and stretch-lace fabrics picked to hold their shape and softness through regular washing, and we would rather tell you plainly what a piece can and cannot do than promise a fit before we have your measurements.
Raised seams are kept to a minimum and elastic edges are flat-locked instead of stitched on top, so very little shows under clothing.
Every piece starts with your numbers, not a size chart. We take seven measurements before cutting a single panel.
We choose soft microfibre and four-way stretch lace for all-day wear: nothing scratchy, and fabrics picked to stay smooth through regular washing.
Ready for lingerie that actually fits?
♪ Request a Fitting ♪Recent writing
Custom lingerie vs standard sizing: what the difference actually is
Standard bra sizing works well for a specific range of body proportions. Outside that range, the fit compromises multiply: the band rides up, the straps slip, the cup gaps or overflows. Custom sizing addresses these problems by starting from the individual body rather than from a size chart. This article explains what the difference actually involves.
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Not sure where to start? Find your fit.
Answer three questions and we will point you to the piece that makes the most sense for your everyday life.
Common questions
How do I take my measurements at home accurately?
We send a printed measurement guide with a soft tape measure when you confirm your order. The guide covers seven points and includes photos for each one. If anything looks off when you send the numbers back, we will ask you to re-measure one or two points before cutting. Most clients get it right on the first try.
What if the finished piece does not fit correctly?
We offer one free adjustment on every first order. You send the piece back to the atelier in Naruto, we assess the fit issue and recut or alter the relevant panels. Return shipping is at the client's cost, but the alteration work itself is included in the original price.
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Tell us what you would like made
Fill in the form with your name, contact details and a short note about the piece you have in mind. We read every message and reply by email with next steps, including how to receive your measurement guide.